When you take a step back and look at the internet, you realize how massive it is and how much content is out there, making it extremely difficult to stand out. Regardless of your industry, you are competing with local, national and global websites, attempting to attract valuable attention. You need to publish content, but understand, there is a major …
Continue ReadingLet’s look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing.
Continue ReadingToday, clients filter through dozens of emails to find the ones they are interested in. If you want to be noticed, you have to rethink your strategy.
Continue ReadingWhen the use of email became common in the early 90s, the business world changed. Email now takes up a significant portion of our workday. According to a study by the International Data Corporation (IDC) workers spend 28 percent of their workweek reading and answering email. While we try to work faster and more efficiently, we must not forget the social …
Continue ReadingStarting a new business can be a daunting task and entrepreneurs need to be creative with how they stand out in their market so they can get paying clients. Here’s how to quickly position yourself as an authority that will command attention from your prospective audience before you have a laundry list of testimonials. 1. Establish authority like an lawyer. Many …
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