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Salit cooking oil offers the best value quality oil in the market today. However they wanted to respond to the market demand for easy pour caps for their oil cans. Our task was to create material that spoke to the transformation.


We wanted to make the brand an unassuming, subtle but classy, Meidisan African brand with a huge global following, our approach was all inclusive.


Salit is a triple refined vegetable oil for fresh crispy food. It is cholesterol free thus good for your heart.

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We used to tell people that we tell brand stories.

Then we realized our desire to create ideas that move humanity was beyond mere storytelling. We create ideas. We manifest brands.

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