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THE BRIEF

Market shapes the medical funds industry through an innovative solution that allows customers to save today for their health in the future.

OUR APPROACH

We wanted to engage the consumerinarational conversation about health. While creating an emotional connection to the wellbeing of those around them.

THE BRAND STORY

M-TIBA  is an affordable inpatient individual cover. The covered member shall access inpatient health care services at hospitals in the Britam panel only. It also has a funeral insurance benefit, that is paid in lump sum to the next of kin in case of demise of the insured member.

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We used to tell people that we tell brand stories.

Then we realized our desire to create ideas that move humanity was beyond mere storytelling. We create ideas. We manifest brands.

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