4 Online-to-Offline Commerce Strategies to Keep in Mind

Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Just about every brand we see in Kenya is pursuing an O2O strategy. Whether online-to-offline or offline-to-online, the logic is the same.  Brands want to make sure their sales channels reinforce each other, provide for a better customer experience and …

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